7 Effective Tips for Attractive Promotions for Your Business

When you have decided to start a business, you need to prepare a business plan, capital and promotions so that your business can run well. Currently, there are many ways that can be done for promotion. Starting from social media, influencers to other methods.

So, in this article, we have some great tips on how to make an interesting promotion to help your business. Anything? Come on, see the full information below.

How to Make an Attractive Promotion

Launching Marketing Tutor, promotion is a marketing communication strategy to inform, persuade, convince, and influence the buyer's decision-making process when they choose a particular brand. With this promotion, you can increase brand awareness to create interest from consumers themselves.

So, how do you create attractive promotions for customers? Here are the tips for you.

1. Create a Google Business Profile
The first way to create an attractive promotion is to register yourself on a Google Business profile. As the largest search engine website, if you have this business profile, your business will appear on Google Maps. Now, after you have created a business profile, the next step is to verify business ownership. That way, your business can appear higher in search results.

2. Create a Website
Website is one part that you should not miss. This is the goal of existing and potential customers. When they find your profile on social media, they will likely want to see your business website page too. So, for that reason, make sure you create an attractive website page and include all business information such as addresses, telephone numbers, and pages about your business.

3. Using Email Marketing
One way to stay connected with customers is through email marketing. Using this marketing method is not only useful for promoting your product, but also for increasing customer loyalty. Email marketing is a form of marketing that lets the subscribers on your email list know about new products, discounts, and other services.

4. Have a Loyalty Program
Maybe you often go to the convenience store, and when paying, the cashier will ask "Are there any members, sis?". Now, by having this member, every time you make a transaction, you will get points which you can later use for discounted prices. This is an example of a loyalty program in the form of points that we often encounter. Well, you can also use this loyalty program to attract more customers.

5. Promotion Through Influencers
Currently, there are many influencers on social media such as the Instagram platform. You can use influencers to help promote your product. Each influencer also has a different rate. In general, the higher the number of followers you have, the more expensive the rate that the influencer will give you. Therefore, you can research which influencers are right for your current budget.

6. Utilize Various Platforms
Now, there are various kinds of online platforms that you can use for promotions. However, that doesn't mean you have to use all existing platforms. Just use the platform that suits your target audience. For example, your target market is young people to adults, you can use the Instagram platform for your promotions. Also take advantage of the advertisements available on the platform, namely Instagram ads.

7. Give Attractive Offers
The way to make an attractive promotion is to make an offer. Like discounts for second purchases, or buy 1 get 1 free. These are the methods you can use to attract new customers. In addition, you can also provide special discounts for holidays such as Independence Day, Eid Day, and so on. At this time, orders are usually overflowing, so prepare yourself for increased sales.

So, those are 7 tips on how to make an interesting promotion for your business. Follow the tips above to help market your business. Hopefully this article can be inspiring and useful for your business. Good luck!

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