7 Ways to Follow Up Consumers for Sales
Then how do you follow up sales? Well, maybe some of you are currently starting a business. And want the business that is run to produce results. Here are some tips for following up customers, to increase your sales results. see right away.
1. Know the User's Active Hours
Not all follow-up sales that are sent to the customer are correct. If sending at the wrong time, instead of getting their attention. It can actually make us illfill and judge us negatively. One example. We follow up in the middle of the night, of course consumers will feel strange and inappropriate.
So do not be surprised if many follow up during working hours. It's just that the weakness in working hours is still considered inappropriate for a small number of other people, because it interferes with their daily work activities.
The point is, study market segmentation and potential customers. If the customer is the general public, follow-up can be done during working hours. If the segmentation is for office people, it is necessary to pay attention to office hours which are busy for them.
2. Following Customer Online Activities
Tips for following up sales for beginners. Make sure you already know the knowledge. Even if it's just giving feedback to potential customers, there's still knowledge and tricks. Of course, this is expensive knowledge, which you can get from attending customer training or online activities.
Well, if you want to study for free. You can apply for a job in a company, become part of customer care. There, while working, you can learn and practice directly. Of course, you will get a lot of new knowledge, which you can use as a reference source.
3. Connect on Social Media
The third tip for customer follow-up, you can do by connecting to social media. It is common knowledge that social media is the biggest force for increasing conversions.
Especially if the segmentation is young people. For young people, social media is a part of their life. So it's easy to interest them. It's just that, we still have to be creative in building personal branding and good at offering products that suit their needs and interests.
4. Don't intimidate consumers
When following up customers, make sure that what is offered to consumers is not pushy. Because it offers forcefully (either subtly or to the point). There are some consumers who, when offered repeatedly, feel even more uncomfortable and lazy.
Of course we don't want them to cover up just because of trivial things like this right? Also avoid intimidating solicitations and offers. Instead of wanting to attract consumers, consumers become illifil with intended intimidation.
5. Focus on Answering a Few Consumers, Not many
When dealing with consumers, there are many types of people we will meet. There are consumers who are active, ask lots of questions, and there are also passive consumers. Well, when dealing with consumers who actively ask many things. You can focus on answering a few questions. the goal is that the conversation does not spread anywhere.
If the number of consumers is large, you can respond to only a few potential customers. Of course, you only need to choose potential customers who are really serious. Avoid potential customers who are just fad or playing around.
6. Empathy
As previously mentioned, we are dealing with humans, who have many emotions. Both sad and happy emotions. So, as customer care, it's important for us to apply empathy.
For example, when our customer is having a disaster, we also have to know their position. Or our consumers are mediocre people, hard to earn money.
But want with our product. So we also have to respect their decision not to buy our product, and just ask first. Because you have to collect money first so you can buy it.
We should appreciate simple and trivial little cases like this. Because of that, one of the keys to the success of our business will be liked by potential customers from all walks of life, because of our humane attitude towards them.
7. Understand Cross Selling, Up Selling and Down Selling
So, it's also important for you to understand the market. Make sure you understand cross selling, up selling and down selling. In running a business, you have to know the place so you don't get out of where you want.
Those are seven tips for following up customers. For those of you who have a business venture, and want to maximize sales results. You can try these tips.
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