9 Benefits of Instagram for Business

In the business world, a businessman does not only need to focus on sales. There are various factors that can support smooth sales, one of which is marketing strategy. There are many marketing strategies that can be carried out by a businessman, one of which is through social media, especially Instagram. Come on, understand the strategies and benefits of Instagram for businesses and owners.

Currently, the Instagram platform is the choice for business strategies carried out through social media. Of course, choosing Instagram as one of these sales strategies has several specific aims and objectives. Then, what are the benefits of using Instagram as a marketing strategy?

Below will be explained in detail and clearly about why business people are advised to use Instagram as one of the strategies and benefits of using Instagram for business.

Why Should Businessmen Have to Play Instagram?

One of the social media that is developing quite rapidly both in terms of features, convenience, and so on is Instagram social media. In fact, Instagram users are quite a lot and come from many backgrounds. This is what ultimately makes people interested in opening and using Instagram.

Departing from this, there is nothing wrong with promoting via Instagram. The aim is to reach a wider market and also attract buyers to be able to make purchase transactions. It's no wonder that many business people choose to market their products through Instagram.

Not only selling, various stores can take advantage of Instagram's features and sophistication, starting from marketing their products, media campaigns, placing advertisements, offering convenience, and so on that can attract the attention of Instagram users.

In fact, this convenience can not only be obtained from big business people, but also can be felt by small business people or online shop owners who are just starting out and are considered quite profitable for the long term.

In addition, according to data in 2022, it is estimated that Instagram users have reached 1.2 billion users. This is certainly an attraction for actors and business owners to utilize Instagram social media as one of their marketing media.

Benefits of Instagram for Business

Before starting to use Instagram to support the business you are running, first know some of the benefits of Instagram for business as listed below.

1. Platform with Multiple Users

As previously explained, according to data in 2022, it is estimated that Instagram users will have reached 1.2 billion users. That is, Instagram has become a popular social media. Moreover, users spent an average of 28 minutes a day visiting the platform in 2020.

Of course, it is common for those who use Instagram to get information about online stores and also their favorite shopping items. In fact, their explore feature will change according to their interests and hobbies, which may be the goods and products that you offer can enter there and can become a shopping choice for its users.

2. Very Suitable for Selling

The attractive visual appearance of Instagram makes it better for business owners or actors to do marketing on Instagram. On Instagram, you can not only do marketing by placing text or image ads, but you can use videos as a form of campaign and marketing strategy.

You can even collaborate on all of these visuals, both from writing, videos and photos, to further attract the attention of potential buyers or Instagram users. Plus, now Instagram has a tab explore feature which is specifically provided for online store owners.

There you will have a great opportunity later if you are serious about working on and marketing through Instagram.

3. Many Audiences, Not Many are Working on

Instagram has a large number of users and also reaches many people from all over the world. This is because Instagram is used by people from all over the world. Because of this broad reach, as a business person, of course you have a great opportunity to attract customers from anywhere.

However, there are still many who do not use Instagram as a medium that can optimize sales. Therefore this could be a golden opportunity for you as a business person to offer your goods or products through Instagram with various attractive features and offers to attract the attention of Instagram users.

4. Can Ads for Promotion

Instagram provides features that its users can take advantage of. In fact, the terms and conditions are not onerous. Ads posted can be free or paid, depending on your desire to advertise the product or goods that you have. So that, through the advertisements offered, you can carry out promotions more easily.

Later, these ads will reach many people, especially if they are looking for or targeting items that are relevant to the products and items that you have. You have a golden and great opportunity to be glimpsed, because your ad will often appear on Instagram users.

This advertising feature is also equipped with an insight feature in which information is included to measure the results of the advertisements that you have placed. From there you can evaluate what needs to be added, maintained, or improved after seeing the insights from the ads you have posted.

Thus, the business or business that you run will be more developed and also known by many people and ultimately your sales can increase rapidly.

5. As Product Catalog

Instagram can be used to distribute or post a product catalog that you have. You no longer need to bother creating and distributing product catalogs in physical form. Just upload on Instagram consistently, your product catalog will slowly decorate your Instagram and be visible to many people.

With this product catalog, buyers will be more confident about the products or goods that you offer, so they will see if the item meets their needs through the catalog and will make a purchase if it is what they expect.

Therefore, it is also necessary to create an interesting and varied catalog so that visitors are interested and always curious about other new catalogs.

6. As a placeholder for User Questions

On social media, there are direct message features, comment fields, and also a question and answer feature provided in insta stories. You can use it to accommodate all questions from users. Don't forget to answer these questions politely and with friendliness.

With questions from users, you may get information to be able to innovate even more so that the products or goods that you offer can be more innovative and develop again. Plus, this feature can also be used as a column of constructive criticism and suggestions that you need in developing your business.

7. Encouraging discount or promo information

Instagram can help you carry out marketing strategies through discounts or promos. Apart from being able to place catalogs in advertisements provided on Instagram, advertisements can also encourage business people to carry out discount promotions or other promos. The existence of discounts and promos certainly attracts the attention of Instagram users to glance at or view your Instagram.

Thus, Instagram visitors will increase and it is likely that sales will also increase if the discount and promo information meets the expectations of Instagram users.

8. Establish Interaction with Prospective Buyers

Instagram is the same as other social media that is used for communication and interaction. So, the presence of Instagram can be the most appropriate place to interact with potential buyers. For example, replying to messages, offering products via private messages, conducting questions and answers on the Insta Stories feature, and much more.

This will later be able to establish closeness with Instagram users and they will be interested in the service you provide and will eventually make you have more buyers.

9. Live Instagram for Awareness

Live Instagram has been very popular lately. Not only for questions and answers, you can use the Live Instagram feature to offer products at attractive discounts or discounts. By doing Live Instagram, you will also find it easier to interact and attract the attention of potential buyers or Instagram users.

Summary

For business owners (owners), they have to think about how to set up Instagram as a channel to get profit. If in the past we had to open a physical shop that required a lot of money, by using Instagram this can reduce the physical shop and its maintenance as long as it is taken care of properly and consistently.

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