How to Do Up Selling

Having a quality and satisfying product really needs a breakthrough. So implementing up selling is not as easy as turning the palm of the hand. There are things that need to be worked on. You can also up sell in the following ways.

1. Know the Customer
There is a saying, if you don't know, then you don't love. It's the same in running a business. Especially if you want to apply this upselling technique. At least by knowing the customer, you can find out what the consumer's character, desires and tastes are like.

So that it can more easily answer questions and provide solutions to what consumers want. Of course, every time we want to issue a strategy, we can't think about the benefits from our own side. But also think about the benefits for the customer.

When customers/prospective consumers feel their desires are fulfilled and satisfied. Therein lies the source of his success.

So how do you identify customers? There are many ways you can do this. You can do comprehensive research. You can also observe consumer behavior and there are many other ways, which you can actually do.

2. Obey the 25% rule (25% rule)
Consumers have no problem with higher product prices, and get facilities and benefits. However, it should also be noted that consumers really don't like it when the price difference offered is too high.

Therefore, obey the 25% rule.

The point is, don't provide products with a difference of more than 25% from the products previously offered. Because if upselling is more than 25% of the initial price, it will be considered a strange tool for consumers, and it is certain that many consumers will not buy the product.

3. Market testing
This is very important for those of you who will apply this upselling technique. Make sure before applying this technique that it has passed the TST market.

So, there's nothing wrong with testing it on consumers. Are the results effective or even less effective? Do it with a limited target consumers. When the results are good and effective, it is necessary to finalize a plan. Only then can it be applied to many consumers.

4. Persuasion so as not to waste opportunities
It is undeniable that there are many consumer characters. Some are interested in the upselling program.

There are also those who are not easily attracted by the programs offered to them. For consumers who are not enthusiastic about this, then you also need to emphasize that special opportunities only apply now, and there will be no more opportunities to come.

Persuasion to be interested in the sales program created. But remember, don't force it. Because the highest decision remains with consumers, and they have the right to refuse. So, always prioritize courtesy and respect.

5. Don't make too many recommendations
This is important when implementing up selling. Don't make too many recommendations. Because it will make consumers become confused. You can up sell products just a little bit.

It is better to offer a few products, but the results are maximal, than to offer many products but the results are not good.

6. Dare to take risks
Running a business is not easy. Need nerves of steel. And it takes great courage to take risks. Dare to fail is also an effort to take risks to get results that are as big as the risk at stake.

For example, an upselling program has a greater profit opportunity. However, if the plan fails not according to the analysis, the failure that will be obtained is also the same magnitude. So to dare to take a step, it takes courage to take this risk.

7. Maintain good relations with consumers
It is common knowledge for traders to keep their business running smoothly and profitably.

One way is to maintain good relations with consumers. Both new customers and old customers. Even for consumers who rarely come though.

There are many ways you can do it, for example sending sms/wa or e-mails to consumers about attractive programs and promos from your business.

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