What is a Tangible Product: Pros and Examples

If you are struggling in the business world, then you will be familiar with the terms tangible product and intangible product. These two terms are usually related to sales products in the business that you run. The two terms, both tangible product and intangible product, have their own characteristics.

However, what exactly is a tangible product and what is an intangible product? To find out more clearly what tangible products and intangible products are in the world of business, see the full explanation below.


What are Tangible Products?

The term tangible product generally refers to objects or goods that are tangible or real. So that goods that exist, can be seen, and can be traded are included in the category of tangible products. So that tangible products can be interpreted as materials or products that are close to the five senses.

For example, when you buy clothes, of course you will first take care of how the material is, how the fabric is, whether it is rough or smooth, hot or not. After that you will see if the color is appropriate and how the model is, whether it suits your taste or not. Only after that, you can decide to buy these clothing products.

Likewise with objects such as food, houses, vehicles, electronic goods, property, and many more which are included in tangible products because these products have a physical form and can be felt by the five senses.

To be able to sell these tangible products, packaging and quality are things that must be considered. This is because the packaging is an aspect that is assessed by potential buyers through the outside appearance so that it can attract the hearts of buyers. Meanwhile, quality relates to how durable it is, the taste, the choice of ingredients, performance, and so on.

For example, if you sell market snacks, buyers will pay attention to how the packaging is. Is the packaging included in hygienic packaging, is there a trade mark, and so on. After that, what is the aroma of the food, is it like food in general or is it almost expired or has passed its consumption period.

Thus, the various aspects listed above can determine whether the item is included in a tangible product or not.

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