The Difference Between Selling And Marketing

Maret 16, 2023

The difference between selling and marketing actually has quite different differences. Unfortunately, many people think that selling and marketing are the same thing. Especially for those of you who may have a small business, you must know the difference between the two.

The goal is not to misinterpret it, because the two are two different things. Do not because it is considered wrong, it can affect decisions and affect steps. But before that, let's take a peek at what selling and marketing are.

What is Selling?

Selling is a transaction made between one person and another using money as a medium of exchange. Selling can also be interpreted as an effort to persuade customers to be interested and confident in buying the products offered.

In another perspective, selling occurs because of the urge to fulfill the needs carried out by sellers and buyers. Talking about sales, there are many ways you can do it, one of which is personal selling, soft selling or hard selling.

Selling for buyers is an effort to meet needs by replacing them with a certain amount of money. Meanwhile for sellers, selling is a measure of whether a business is running smoothly or not.

If the business being run does not attract the attention of buyers, then it can be used as an indication that the business being run has experienced an error, or because of wrong marketing. For the seller, selling is said to be successful if the results of the sale generate a profit.

Selling Activities

Selling activity is negotiating sales in order to get an agreement from the customer or customer. To be able to reach a purchase agreement, a seller must have sales skills, for example having the skills to influence potential customers. When the seller has the art of influencing potential customers, it will also affect sales turnover.

So selling activities are more focused on the results obtained. For example, focus on the number of products that have been successfully sold, and focus on targets. The nature of selling is more aggressive, because it is chasing targets. Included in analyzing opportunities for selling right on target.

What is Marketing

While what is meant by marketing is marketing. Where this marketing is the seller's process to determine the price, determine the distribution and determine the promotion of the product if it is right and according to the desired target.

Marketing can also be interpreted as opening activities, and as an effort to get consumers. Not only that, marketing places more emphasis on sellers' efforts to increase product demand.

The term marketing actually includes online marketing and offline marketing, which includes a lot of marketing strategies that we cannot review enough in this article. For example, online marketing has the terms seo, sem, social media and many more.

Marketing can also be interpreted as an effort to provide product value offered at a fixed high price amidst business competition. In other words, marketing is an effort to build a good image of the products we market.

Marketing Activities

So what are the activities carried out by marketing? Of course there are lots of them. Among them is offering goods/services to potential customers. This can be done by educating and providing information about the products offered, so that consumers are interested and more confident about the product they want to buy.

Providing consumers with information about our products is the key to getting enthusiasm and increasing demand for the products we offer. Apart from providing information and education about products, marketing can also be done by giving gifts to potential customers. This activity is an attempt to get the attention of potential consumers to glance at and get to know our products.

As the saying goes, don't know then don't love. Now, by giving gifts to consumers, they can introduce products and experience products to the wider community.

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