Up Selling Strategy: How to Get Higher Turnover

Maret 16, 2023

What is up selling? Up selling is a strategy of offering products to potential customers by comparing the goods sought with other goods, which have bargaining values, better quality. Where this up selling strategy is widely used in the marketing world whose goal is to encourage consumers to spend a lot of money to buy products that are really needed.

Maybe some of you are interested in the world of entrepreneurs who run buying and selling businesses. It is very important to know about the term up selling. So, for more detailed information, you can find the answer in this article.

What is Up Selling?

In general, up selling can be interpreted as a sales technique that recommends consumers to buy products that are more expensive than the products they were after before.

Upselling can also be interpreted as a strategy to recommend more expensive items/products/services to customers in buying products by providing alternatives and their respective advantages.

So it can be concluded that, up selling is an effort to add use value and benefits to the product.

This addition aims to get the satisfaction expected by consumers when making an offer. Where this technique is a technique that creates conditions where consumers tend to choose to buy products with higher and better standards.

Definition of Up Selling According to Experts

According to Key Difference, upselling is a strategy to persuade consumers to buy similar products with higher quality, features and specifications than the products previously sought. Where is the up selling strategy as an additional buying strategy with more upgraded or more premium goods.

Benefits of Up Selling

Up selling techniques are apparently not only carried out by large-scale business actors. But SMEs can also use this technique. The benefits of up selling in the sale of goods or services are as follows.

1. Increase Revenue

The most prominent advantage is that you will get more income than usual. Of course this happens if the upselling techniques practiced in the real world run smoothly. Especially if the product offered is good, and much needed by people. Especially if you already have loyal customers, this method is also quite effective to try.

2. Maximizing Sales

Whether you realize it or not, up selling techniques are effective in maximizing each sales transaction to get the maximum possible profit. One proof that the up selling technique for business people is that they can increase the number of transactions that are higher than usual.

3. Provide Comfort

The benefit that is no less important than the up selling technique is to provide a sense of comfort to customers or consumers. Where the feeling of comfort for consumers is very important and determines whether the person will return to buy again or not.

Generally, consumers who come to buy products, definitely want a quality product, hopefully they will get better service. Sometimes, there are also types of consumers who don't care about price. In fact, they are willing to spend more money, as long as the goods are quality and satisfying.

One of the reasons why up selling techniques can provide a sense of comfort to consumers. Because consumers will get two or more offers or solutions to the product they are looking for. Of course, between one product and another, each has its advantages and disadvantages.

For example, a product that is more expensive, of course, has more advantages than a similar product whose grade is below it.

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